Helping bring your books to the world.

By: Russell Nohelty (Author)

Sell Your Soul: How to Build Your Creative Career

By: Russell Nohelty (Author)

…a point of view is like having the brightest, pinkest, dragoniest socks on the planet. They won’t be everybody’s cup of tea, but those who love bright pink dragon socks will flip their lid and buy ten pairs.

That has to be my new, most-favorite quote from a book. 😍

And Russell is spot on — whether you’re selling books or bright pink dragon socks, your ideal customer (the one you really want), is not “EVERYONE”.  Find the right ones, and you’ll have a fan for life.

One of the things I enjoyed most about this book is he doesn’t take a “do as I say not as I do” perspective. He tells you how to strategically plan and evaluate your author (or other creative) biz, with real, actionable steps that anyone can put into practice — I’ve already added more than a few of them to my calendar!

I cannot recommend this book highly enough for indie-authors.

Let me say that again in short…


Yep. One of the often-fatal mistakes a creative (indie-author) makes is not treating this like a business… when, it is a business. At least, if you are trying to make a living from your writing – you MUST treat it like a business — but that doesn’t mean it has to be icky and not fun.

Oh, and in case I didn’t mention it… go get this book – it’s brilliant!